Digital Marketing Strategist

Lee Enterprises Inc   Madison, WI   Full-time     Advertising / Marketing / Public Relations
Posted on February 1, 2024
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Amplified Digital is a dynamic and innovative digital marketing agency within Lee Enterprises dedicated to helping businesses thrive in the digital landscape. With a team of passionate and skilled professionals, we specialize in creating data-driven marketing strategies that deliver outstanding results for our clients. As a key player on the Amplified Digital-Wisconsin team, you will be equipped with the region's best marketing services and solutions, enabling you to deliver exceptional results to your customers. In this role, you will leverage various proprietary resources and partners to create optimal client solutions across our full stack digital product suite.

Job Description:

Are you a talented and creative digital marketer looking to take your career to the next level? Amplified Digital is seeking a Digital Marketing Strategist to join our team in Madison, WI. In this role, you will play a crucial part in developing and executing digital marketing campaigns that drive success for our clients.

Key Responsibilities:
  1. Pursue and close new business and revenue streams.
  2. Retain, manage, and grow clients in the ever-changing digital landscape.
  3. Collaborate within a team to manage client relationships and retain/build account revenue.
  4. Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
  5. Manage a sales pipeline and develop a strategy for long-term sustained success.
  6. Collaborate with clients and internal teams to develop effective digital marketing strategies tailored to each client's goals and target audience.
  7. Implement digital marketing campaigns across various channels, including search engine marketing (SEM), social media, email marketing, and display advertising.
  8. Monitor and analyze campaign performance, providing regular reports and insights to clients on key metrics and opportunities for improvement.
  9. Continuously optimize campaigns to improve performance, drive conversions, and maximize ROI.

Qualifications:
  • 3+ years of experience in a high-acquisition, consultative, B2B outside sales role.
  • A natural aptitude or strong interest in Digital Marketing.
  • Bachelor's degree preferred or equivalent practical experience.
  • Proven experience in digital marketing, including SEM, social media advertising, and email marketing.
  • Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads, and marketing automation software.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent written and verbal communication skills.
  • Proficiency in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
  • Ability to work independently and collaboratively in a team environment.
  • Certification in Google Ads or other relevant digital marketing certifications is a plus.
  • This role requires a valid driver's license, reliable transportation, and the minimum liability insurance required by law
Why Amplified Digital:

At Amplified Digital, we offer a dynamic and collaborative work environment where your skills and creativity will be valued and rewarded. This position offers a generous base pay with uncapped variable compensation and opportunities for career growth. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow the flexibility to balance personal life and work. This includes paid parental leave for new parents.

How to Apply:

Lee Enterprises and Amplified Digital are proud to be an equal opportunity employer. We are committed to attracting and retaining a workforce whose diversity reflects the communities we serve. Lee embraces change, and we recognize that we must create and maintain a culture of fervent inclusion. For more information about Lee, check us out at www.lee.net . For more information about Amplified Digital, check us out at https://amplifieddigitalagency.com/

We are focused on building a diverse and inclusive workforce. If you are excited about this role but do not meet 100% of the qualifications above, we encourage you to apply